With the direct API with social media platforms, we use a unique mix of Human Specialists and A.I. Intelligence process to build up the database.
Wearisma’s network of analysts, across 30+ countries, curate influencers based on its strict editorial guidelines. This includes characteristics which signals originality, expertise, passion points and openness for collaborations, editorial integrity and cultural relevancy.
2. Machine Learning
Leveraging the latest ML technology to replicate the scouting process, Wearisma discovers, ranks and matches influencers exhibiting similar qualities to individual brands. Measurable factors that indicate editorial integrity, content quality, audience quality and size of impact are then computed before getting fed back to the network of analysts to validate.
Influencer
- Have over 1,000 followers. (*base number is deferred by markets)
- Be an expert in their field and regularly discuss the same or related topics.
- Use key social media platforms as their key publishing platform for ‘professional’ content in a specific subject area.
- Produce high-quality content, including high-quality imagery
- Have original content, including working with brands
- Have content on their profiles signalling brands to contact them e.g. contact details in their bio, describes themselves as an influencer/blogger/creator in their bio
- Has an agent or management company
- Other qualification identifications in the local market
Celebrity
An account of an actor, musician or TV personality
e.g.
Selina Gomez
Miley Cyrus
Kiko Mizuhara
Naomi Watanabe
Rosie (Blackpink)
王一博
Anson Lo
Urassaya Sperbund
...
Press / Media
A social account of a magazine, newspaper, digital news
e.g.
Elle
Vogue
25ans
L'Officiel
Glamour
Pop Daily
…