It’s no surprise that we’re living in the midst of a cultural shift. With socio-political topics becoming a timeline favourite, people are demanding more from the brands they know and love.

Wearisma’s analysis reveals that in this year alone, engagements for #cancelculture has grown dramatically by over 2000%. This growth coincides with calls for brands to be more inclusive, more representative and to be culturally sensitive.

How can brands make the steps to become more culturally aware, avoid being #cancelled while maintaining authenticity?

In this download you’ll learn:

• How brands like Uoma, Perfect Diary and Danielle Wellington utilised influencer marketing and social media campaigns to celebrate culture and drive engagements.
• Exactly how much damage an influencer scandal can do to your brand buzz.